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The official banner showcasing Alex, a green and white mascot with a cheerful waving pose, set against a bold green background with the Eller logo.

For Eller Food Packaging, we designed Alex, a friendly dog mascot embodying their core values of empathy, innovation, and integrity. Starting with 10+ concepts, we refined Alex into a versatile design, complete with dynamic poses and production-ready specs for plush toys and statues. Eller is thrilled with the results, praising Alex as a powerful symbol of their mission and culture.

Draft Sketches

Hand-drawn sketches of Alex in various playful poses, highlighting the character’s development process and personality exploration.
A 2D turnaround of Alex, illustrating front, side, back, and three-quarter views of the mascot to display its full design.
Alex posing with a “HONOR HUMANITY” slogan, featuring a heart above the character’s head, symbolizing kindness and respect for core values.
Alex in a running pose alongside the phrase “SPINNING THE WHEEL,” symbolizing progress and momentum.
Alex with a light bulb above its head and the phrase “EXPANDING THE BOX,” representing creativity and innovative thinking.
Alex standing confidently with crossed arms beside the phrase “SOLID FOUNDATION,” showcasing strength and stability as foundational values.
A 3D turnaround of Alex, showcasing the character from multiple angles with polished textures and shading, emphasizing its rounded, toy-like features.
A 3D render of Alex sitting down, viewed from different angles to highlight the relaxed and approachable design of the mascot.
A high-resolution 3D render of Alex in a standing pose, featuring intricate details and smooth textures, set against a dark background for emphasis.
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