One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...

Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...

STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...

Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...

WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

After finalizing the character, it's time to add personality and action! But in order to be able to draw the character in different...

After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...

After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...

Before (or in conjunction with) designing the physical characteristics of a brand mascot character, it's important to consider the...

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...

Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...