Why Education on Brand Mascots is Essential for Modern Businesses
Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...
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Jan 94 min read
2024: The Year of Brand Mascots – Embracing the Power of Mascot Marketing
In this blog article, we'll explore why 2024 is poised to be an exceptional year for brand mascots
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Oct 6, 20233 min read
Our Business Model - Creative Services & Licensing
In the ever-evolving landscape of design and creative services, finding a niche that not only sets you apart but also sustains your...
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Jun 20, 20232 min read
How to Choose the Right Brand Mascot for Your Business
Creating a brand mascot for your business can be a fun and exciting process, but it's important to choose the right character that...
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Feb 8, 20234 min read
How to Use Brand Mascots to Increase Customer Engagement and Sales in 2023
In an increasingly competitive market in 2023, brands are looking for ways to stand out and connect with customers on an emotional level....
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Nov 3, 20222 min read
Your Brand Mascot's Ultimate Goal: Licensing
You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...
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Sep 16, 20227 min read
My Frustrated History of Becoming a Designer, and Why People are your Greatest Asset
Art was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...
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Sep 7, 20222 min read
Branding Principles 101: Brand Voice
If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...
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Jul 27, 20223 min read
Branding Principles 101: Brand Look & Feel
After creating your brand story, it's time to consider the visual side of branding. Your visual identity is not just a logo: your brand...
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Jun 24, 20223 min read
Branding Principles 101: Brand Story
Our brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story...
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May 11, 20222 min read
Get noticed with branding crossovers / What I did during the Shanghai lockdown
One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...
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Apr 20, 20221 min read
Creating vs. Licensing Brand Mascots
Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...
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Mar 23, 20222 min read
3 Steps to Creating your Brand Mascot Marketing Strategy for China
STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...
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Feb 28, 20223 min read
The winter Olympics mascot has taken China by storm!
Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...
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Feb 21, 20222 min read
Expanding your Storytelling Universe
Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
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Jan 24, 20225 min read
Create Eye-catching, storytelling Merchandise
A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...
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Jan 12, 20222 min read
The Brand Mascot Power Checklist
Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...
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Jan 6, 20221 min read
FREE GUIDE: THE ULTIMATE MASCOT MARKETING GUIDE FOR CHINA
WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...
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Sep 18, 20212 min read
Lulu birdie: PGA Champ Cindy Reid Golf Academy's Mascot - Design process and steps
Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...
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Jun 2, 20212 min read
Style Guides
Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
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