Your Brand Mascot's Ultimate Goal: Licensing
You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...
Search
- Sep 16
- 7 min
My Frustrated History of Becoming a Designer, and Why People are your Greatest Asset
Art was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...
413 views0 comments
- Sep 7
- 2 min
Branding Principles 101: Brand Voice
If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...
17 views0 comments
- Jul 27
- 3 min
Branding Principles 101: Brand Look & Feel
After creating your brand story, it's time to consider the visual side of branding. Your visual identity is not just a logo: your brand...
29 views0 comments
- Jun 24
- 3 min
Branding Principles 101: Brand Story
Our brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story...
12 views0 comments
- May 11
- 2 min
Get noticed with branding crossovers / What I did during the Shanghai lockdown
One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...
27 views0 comments
- Apr 20
- 1 min
Creating vs. Licensing Brand Mascots
Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...
9 views0 comments
- Mar 23
- 2 min
3 Steps to Creating your Brand Mascot Marketing Strategy for China
STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...
13 views0 comments
- Feb 28
- 3 min
The winter Olympics mascot has taken China by storm!
Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...
12 views0 comments
- Feb 21
- 2 min
Expanding your Storytelling Universe
Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
30 views0 comments
- Jan 24
- 5 min
Create Eye-catching, storytelling Merchandise
A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...
42 views0 comments
- Jan 12
- 2 min
The Brand Mascot Power Checklist
Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...
16 views0 comments
- Jan 6
- 1 min
FREE GUIDE: THE ULTIMATE MASCOT MARKETING GUIDE FOR CHINA
WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...
28 views0 comments
- Sep 18, 2021
- 2 min
Lulu birdie: PGA Champ Cindy Reid Golf Academy's Mascot - Design process and steps
Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...
189 views0 comments
- Jun 2, 2021
- 2 min
Style Guides
Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
21 views0 comments
- May 16, 2021
- 2 min
The Turnaround, Posing & 3D Modeling
After finalizing the character, it's time to add personality and action! But in order to be able to draw the character in different...
39 views0 comments
- May 13, 2021
- 1 min
Finalizing your brand mascot character
After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
20 views0 comments
- May 10, 2021
- 1 min
Sketching your Brand Mascot Character
After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
19 views0 comments
- Apr 27, 2021
- 3 min
Creating a Brand Mascot Story
Before (or in conjunction with) designing the physical characteristics of a brand mascot character, it's important to consider the...
213 views0 comments
- Apr 5, 2021
- 2 min
Floob in 3d!
We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
21 views0 comments