Jul 273 minBranding Principles 101: Brand Look & FeelAfter creating your brand story, it's time to consider the visual side of branding. Your visual identity is not just a logo: your brand...
Jun 243 minBranding Principles 101: Brand StoryOur brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story...
May 112 minGet noticed with branding crossovers / What I did during the Shanghai lockdownOne really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...
Apr 201 minCreating vs. Licensing Brand MascotsFinding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...
Mar 232 min3 Steps to Creating your Brand Mascot Marketing Strategy for ChinaSTEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...
Feb 283 minThe winter Olympics mascot has taken China by storm! Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...
Feb 212 minExpanding your Storytelling UniverseOnce you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
Jan 245 minCreate Eye-catching, storytelling MerchandiseA mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...
Jan 122 minThe Brand Mascot Power ChecklistDoing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...
Jan 61 minFREE GUIDE: THE ULTIMATE MASCOT MARKETING GUIDE FOR CHINAWHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...
Sep 18, 20212 minLulu birdie: PGA Champ Cindy Reid Golf Academy's Mascot - Design process and stepsRecently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...
Jun 2, 20212 minStyle GuidesMost people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
May 16, 20212 minThe Turnaround, Posing & 3D ModelingAfter finalizing the character, it's time to add personality and action! But in order to be able to draw the character in different...
May 13, 20211 minFinalizing your brand mascot characterAfter sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
May 10, 20211 minSketching your Brand Mascot CharacterAfter agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
Apr 27, 20213 minCreating a Brand Mascot StoryBefore (or in conjunction with) designing the physical characteristics of a brand mascot character, it's important to consider the...
Apr 5, 20212 minFloob in 3d!We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
Mar 8, 20211 mincharacter mural - my wall at homeThought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
Mar 5, 20211 minWhat's better than showing your logo in an ad?IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
Jan 28, 20212 minWebinar: The importance of storytelling in branding & product design in ChinaIn China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West