How to Use Brand Mascots to Increase Customer Engagement and Sales in 2023
In an increasingly competitive market in 2023, brands are looking for ways to stand out and connect with customers on an emotional level....
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- Nov 3, 2022
- 2 min
Your Brand Mascot's Ultimate Goal: Licensing
You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...
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- Sep 16, 2022
- 7 min
My Frustrated History of Becoming a Designer, and Why People are your Greatest Asset
Art was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...
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- Sep 7, 2022
- 2 min
Branding Principles 101: Brand Voice
If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...
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- Jul 27, 2022
- 3 min
Branding Principles 101: Brand Look & Feel
After creating your brand story, it's time to consider the visual side of branding. Your visual identity is not just a logo: your brand...
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- Jun 24, 2022
- 3 min
Branding Principles 101: Brand Story
Our brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story...
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- May 11, 2022
- 2 min
Get noticed with branding crossovers / What I did during the Shanghai lockdown
One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...
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- Apr 20, 2022
- 1 min
Creating vs. Licensing Brand Mascots
Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...
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- Mar 23, 2022
- 2 min
3 Steps to Creating your Brand Mascot Marketing Strategy for China
STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...
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- Feb 28, 2022
- 3 min
The winter Olympics mascot has taken China by storm!
Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...
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- Feb 21, 2022
- 2 min
Expanding your Storytelling Universe
Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
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- Jan 24, 2022
- 5 min
Create Eye-catching, storytelling Merchandise
A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...
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- Jan 12, 2022
- 2 min
The Brand Mascot Power Checklist
Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...
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- Jan 6, 2022
- 1 min
FREE GUIDE: THE ULTIMATE MASCOT MARKETING GUIDE FOR CHINA
WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...
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- Sep 18, 2021
- 2 min
Lulu birdie: PGA Champ Cindy Reid Golf Academy's Mascot - Design process and steps
Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...
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- Jun 2, 2021
- 2 min
Style Guides
Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
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- May 16, 2021
- 2 min
The Turnaround, Posing & 3D Modeling
After finalizing the character, it's time to add personality and action! But in order to be able to draw the character in different...
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- May 13, 2021
- 1 min
Finalizing your brand mascot character
After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
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- May 10, 2021
- 1 min
Sketching your Brand Mascot Character
After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
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- Apr 27, 2021
- 3 min
Creating a Brand Mascot Story
Before (or in conjunction with) designing the physical characteristics of a brand mascot character, it's important to consider the...
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