Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...

After creating your brand story, it's time to consider the visual side of branding. Your visual identity is not just a logo: your brand...

Our brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...