Nov 3, 20222 minYour Brand Mascot's Ultimate Goal: LicensingYou probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...
Sep 7, 20222 minBranding Principles 101: Brand VoiceIf your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...
Jul 27, 20223 minBranding Principles 101: Brand Look & FeelAfter creating your brand story, it's time to consider the visual side of branding. Your visual identity is not just a logo: your brand...
Jun 24, 20223 minBranding Principles 101: Brand StoryOur brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story...