STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...