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    3 Steps to Creating your Brand Mascot Marketing Strategy for China
    • Mar 23
    • 2 min

    3 Steps to Creating your Brand Mascot Marketing Strategy for China

    STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...
    4 views0 comments
    Expanding your Storytelling Universe
    • Feb 21
    • 2 min

    Expanding your Storytelling Universe

    Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
    17 views0 comments
    Style Guides
    • Jun 2, 2021
    • 2 min

    Style Guides

    Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
    18 views0 comments
    Floob in 3d!
    • Apr 5, 2021
    • 2 min

    Floob in 3d!

    We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
    18 views0 comments

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