marketing

How to Choose the Right Brand Mascot for Your Business

Creating a brand mascot for your business can be a fun and exciting process, but it's important to choose the right character that...

Your Brand Mascot's Ultimate Goal: Licensing

You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

Branding Principles 101: Brand Voice

If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...

3 Steps to Creating your Brand Mascot Marketing Strategy for China

STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...

Expanding your Storytelling Universe

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Style Guides

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

Floob in 3d!

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...