Creating a brand mascot for your business can be a fun and exciting process, but it's important to choose the right character that...

You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...

STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...