A peek into how AI is helping the creative process and its limitations

Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

In this blog article, we'll explore why 2024 is poised to be an exceptional year for brand mascots

In an increasingly competitive market in 2023, brands are looking for ways to stand out and connect with customers on an emotional level....

You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...

Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...

STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...