You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...

Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...