Nov 3, 20222 minYour Brand Mascot's Ultimate Goal: LicensingYou probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...
Feb 21, 20222 minExpanding your Storytelling UniverseOnce you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
Jan 6, 20221 minFREE GUIDE: THE ULTIMATE MASCOT MARKETING GUIDE FOR CHINAWHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...
Mar 8, 20211 mincharacter mural - my wall at homeThought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...