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Your Brand Mascot's Ultimate Goal: Licensing
You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...
Nov 3, 20222 min read
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Expanding your Storytelling Universe
Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
Feb 21, 20222 min read
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FREE GUIDE: THE ULTIMATE MASCOT MARKETING GUIDE FOR CHINA
WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...
Jan 6, 20221 min read
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character mural - my wall at home
Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
Mar 8, 20211 min read
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