Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

Art was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...

Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...

A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...