In this blog article, we'll explore why 2024 is poised to be an exceptional year for brand mascots

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...

Before (or in conjunction with) designing the physical characteristics of a brand mascot character, it's important to consider the...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West