Mar 8, 20211 mincharacter mural - my wall at homeThought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
Jan 28, 20212 minWebinar: The importance of storytelling in branding & product design in ChinaIn China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
Jan 18, 20213 minWhy you should consider having a brand mascot in ChinaM&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...