Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

Art was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...

Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...

WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...