Sep 16, 20227 minMy Frustrated History of Becoming a Designer, and Why People are your Greatest AssetArt was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...
Feb 28, 20223 minThe winter Olympics mascot has taken China by storm! Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...
Feb 21, 20222 minExpanding your Storytelling UniverseOnce you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
Jan 12, 20222 minThe Brand Mascot Power ChecklistDoing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...