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    Expanding your Storytelling Universe
    • Feb 21
    • 2 min

    Expanding your Storytelling Universe

    Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
    17 views0 comments
    Style Guides
    • Jun 2, 2021
    • 2 min

    Style Guides

    Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
    18 views0 comments
    Floob in 3d!
    • Apr 5, 2021
    • 2 min

    Floob in 3d!

    We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
    18 views0 comments
    What's better than showing your logo in an ad?
    • Mar 5, 2021
    • 1 min

    What's better than showing your logo in an ad?

    IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
    10 views0 comments
    Webinar: The importance of storytelling in branding & product design in China
    • Jan 28, 2021
    • 2 min

    Webinar: The importance of storytelling in branding & product design in China

    In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
    15 views0 comments
    Why you should consider having a brand mascot in China
    • Jan 18, 2021
    • 3 min

    Why you should consider having a brand mascot in China

    M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...
    55 views0 comments

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