Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...