Feb 212 minExpanding your Storytelling UniverseOnce you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
Jun 2, 20212 minStyle GuidesMost people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
Apr 5, 20212 minFloob in 3d!We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
Mar 5, 20211 minWhat's better than showing your logo in an ad?IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
Jan 28, 20212 minWebinar: The importance of storytelling in branding & product design in ChinaIn China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
Jan 18, 20213 minWhy you should consider having a brand mascot in ChinaM&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...