branding

Branding Principles 101: Brand Voice

If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...

Expanding your Storytelling Universe

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Style Guides

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

Floob in 3d!

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...

What's better than showing your logo in an ad?

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

Webinar: The importance of storytelling in branding & product design in China

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

Why you should consider having a brand mascot in China

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...