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What's better than showing your logo in an ad?

  • Writer: mattywills1
    mattywills1
  • Mar 5, 2021
  • 1 min read

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage and recall were:


-BRANDED SOUNDS (music, sound effects)

-BRAND MASCOT CHARACTERS


Yet only 14% used characters and 6% had a branded sound.

How about the logo? Used in 91% of ads but dead last!


Download the full PDF here:


https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-02/ipsos_views_power_of_you_0.pdf

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