What's better than showing your logo in an ad?

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage and recall were:

-BRANDED SOUNDS (music, sound effects)

-BRAND MASCOT CHARACTERS

Yet only 14% used characters and 6% had a branded sound.

How about the logo? Used in 91% of ads but dead last!

Download the full PDF here:

https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-02/ipsos_views_power_of_you_0.pdf