May 13, 20211 minFinalizing your brand mascot characterAfter sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
May 10, 20211 minSketching your Brand Mascot CharacterAfter agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
Apr 5, 20212 minFloob in 3d!We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
Mar 8, 20211 mincharacter mural - my wall at homeThought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
Mar 5, 20211 minWhat's better than showing your logo in an ad?IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
Jan 28, 20212 minWebinar: The importance of storytelling in branding & product design in ChinaIn China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
Jan 18, 20213 minWhy you should consider having a brand mascot in ChinaM&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...