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    Finalizing your brand mascot character
    • May 13, 2021
    • 1 min

    Finalizing your brand mascot character

    After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
    17 views0 comments
    Sketching your Brand Mascot Character
    • May 10, 2021
    • 1 min

    Sketching your Brand Mascot Character

    After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
    8 views0 comments
    Floob in 3d!
    • Apr 5, 2021
    • 2 min

    Floob in 3d!

    We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
    18 views0 comments
    character mural - my wall at home
    • Mar 8, 2021
    • 1 min

    character mural - my wall at home

    Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
    18 views0 comments
    What's better than showing your logo in an ad?
    • Mar 5, 2021
    • 1 min

    What's better than showing your logo in an ad?

    IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
    10 views0 comments
    Webinar: The importance of storytelling in branding & product design in China
    • Jan 28, 2021
    • 2 min

    Webinar: The importance of storytelling in branding & product design in China

    In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
    15 views0 comments
    Why you should consider having a brand mascot in China
    • Jan 18, 2021
    • 3 min

    Why you should consider having a brand mascot in China

    M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...
    55 views0 comments

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