Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...