Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...

WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...

After finalizing the character, it's time to add personality and action! But in order to be able to draw the character in different...

After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...

Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...