Jan 94 min2024: The Year of Brand Mascots – Embracing the Power of Mascot MarketingIn this blog article, we'll explore why 2024 is poised to be an exceptional year for brand mascots
Jun 20, 20232 minHow to Choose the Right Brand Mascot for Your BusinessCreating a brand mascot for your business can be a fun and exciting process, but it's important to choose the right character that...
Feb 21, 20222 minExpanding your Storytelling UniverseOnce you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
Jun 2, 20212 minStyle GuidesMost people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...