characters

Expanding your Storytelling Universe

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Style Guides

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

Finalizing your brand mascot character

After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...

Sketching your Brand Mascot Character

After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...

Floob in 3d!

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...

character mural - my wall at home

Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...

What's better than showing your logo in an ad?

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

Webinar: The importance of storytelling in branding & product design in China

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

Why you should consider having a brand mascot in China

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...