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Jan 9, 20244 min read
2024: The Year of Brand Mascots – Embracing the Power of Mascot Marketing
In this blog article, we'll explore why 2024 is poised to be an exceptional year for brand mascots
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Jun 20, 20232 min read
How to Choose the Right Brand Mascot for Your Business
Creating a brand mascot for your business can be a fun and exciting process, but it's important to choose the right character that...
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Feb 21, 20222 min read
Expanding your Storytelling Universe
Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...
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Jun 2, 20212 min read
Style Guides
Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
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May 13, 20211 min read
Finalizing your brand mascot character
After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
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May 10, 20211 min read
Sketching your Brand Mascot Character
After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
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Apr 5, 20212 min read
Floob in 3d!
We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
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Mar 8, 20211 min read
character mural - my wall at home
Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
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Mar 5, 20211 min read
What's better than showing your logo in an ad?
IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
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Jan 28, 20212 min read
Webinar: The importance of storytelling in branding & product design in China
In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
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Jan 18, 20213 min read
Why you should consider having a brand mascot in China
M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...
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