A peek into how AI is helping the creative process and its limitations

Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...