May 11, 20222 minGet noticed with branding crossovers / What I did during the Shanghai lockdownOne really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...
Feb 28, 20223 minThe winter Olympics mascot has taken China by storm! Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...
Jan 24, 20225 minCreate Eye-catching, storytelling MerchandiseA mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...
Jan 12, 20222 minThe Brand Mascot Power ChecklistDoing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...