One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...

Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...

A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...