Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

In an increasingly competitive market in 2023, brands are looking for ways to stand out and connect with customers on an emotional level....

You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...

One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...

Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...

WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...