Art was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...

Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...

STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...

WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...