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Jun 2, 20212 min read
Style Guides
Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...
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May 16, 20212 min read
The Turnaround, Posing & 3D Modeling
After finalizing the character, it's time to add personality and action! But in order to be able to draw the character in different...
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May 13, 20211 min read
Finalizing your brand mascot character
After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
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May 10, 20211 min read
Sketching your Brand Mascot Character
After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
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Apr 27, 20213 min read
Creating a Brand Mascot Story
Before (or in conjunction with) designing the physical characteristics of a brand mascot character, it's important to consider the...
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Apr 5, 20212 min read
Floob in 3d!
We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
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Mar 8, 20211 min read
character mural - my wall at home
Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
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Mar 5, 20211 min read
What's better than showing your logo in an ad?
IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
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Jan 28, 20212 min read
Webinar: The importance of storytelling in branding & product design in China
In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
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Jan 18, 20213 min read
Why you should consider having a brand mascot in China
M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...
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